Get in touch
555-555-5555
mymail@mailservice.com
Scarcity – Place Limitations
September 11, 2015
We have all experienced the excitement of narrowly grabbing a seat at a quickly sold-out event or finding a rare antique. Smart hotel marketers and sales people know this as using the scarcity principle, which motivates customers to make a purchase by letting them know there is a looming deadline or a limited supply.
The premise is to make planners act fast by creating a sense of urgency and inciting a ”fear of missing ou” (FOMO in millennial speak). An example of this is to embed urgency reminders (ie: “limited space remains”) on the venue availability calendar on your hotel website or booking engine. Or, offer an irresistible incentive to any planner that books their meeting within a specific period of time, capped by a stringent deadline.
Διακοπή των πολιτικών προπληρωμής για όσα καταλύματα δεν έχουν ενεργοποιήσει πληρωμές μέσω Booking.com. Βασικός Οδηγός απο την BookOnlineNow
How can marketing managers nudge consumers to purchase those higher quality goods and services that consumers say they want? Just as “life hacks” are small changes designed to make your life easier, we identify three “pricing hacks,” small tweaks in how retailers present prices to consumers that reduce sticker shock and increase the perceived […]
As the new year has arrived, it is now the perfect time for you to make a fresh start, rethink of your hotel marketing strategies and set your 2020 business goals. BookonlineNow has gathered for you the most up-to-date strategies and tactics in order to maximize your direct bookings and see your revenue growing up. […]
BookOnlineNow – Online Payment Suite BookOnlineNow gets fully compliant with the new requirements of the PSD2 Directive through its new module called Online Payment Suite. At the same time offers hotels a complete solution for managing payments of their online reservations, including those via our booking engine and OTAs through Channel Manager. What Online Payment […]
Chatbots, WhatsApp together with Facebook Messenger are a real powerhouse and represent the future of Hotel Marketing. Why chatbots? In traditional online and social media advertising, we call “engagement” the click on an ad or the play of a video. Engagement via a chatbot, on the other hand, is an active real-time conversation with a […]
What are the ways to show country-wise different prices in local currency on your booking engine? Hoteliers in several countries come up with this request/question when they actually want to serve their local market and cover a demand on their local currency without having to deal with exchange rates converters that change all the time […]
Is Your Booking Engine Responsive? A question that is normally raised by hoteliers to our sales team. Of course, it is. That would be absurd. Every booking engine is expected to be responsive these days. Delivering anything less would be a crime towards your clients. Responsive design is the new minimum characteristic. It’s an expected […]
Brand recognition is when people simply recognize your brand based on logos, fonts, products, and other marketing materials. How can your online booking engine help you with that? On default, all booking engines send predefined emails when a client is reserving a room or even when canceling or modifying existing reservations. Those emails are usually […]
BookOnlineNow has finalized the connection with Sojern and its RevDirect Product. RevDirect is a proven commission-based marketing solution for independent hotels and chain properties. In other words your hotel takes control of the Direct Online Demand . Risk Free! About Sojern Sojern has specialized in traveler path to purchase data for over a decade and […]
Rewards or loyalty programs are popular within the hospitality industry, and for good reason. Travelers are loyal to hotel brands they can trust, demonstrate consistent value, and customize an experience both while on property and in between stays. BON Loyalty Suite rewards program is a way to say thank you to loyal guests, while also […]
